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Local SEO checklist: 10 steps to show up in 'near me' searches

A practical checklist to help your business appear in Google Maps and local search results.

Australian ownedMicrosoft PartnerASD Essential Eight aligned24/7 supportFixed written quotes5 countries

By EG Eloma15 September 20266 min read

When customers search for a service 'near me', Google shows a map with a short list of businesses before the regular results. Getting into that list can transform enquiries for local businesses.

The checklist

  1. Claim and verify your Google Business Profile.
  2. Choose the most accurate primary category, plus relevant secondary ones.
  3. Use the same business name, address and phone everywhere online.
  4. Add your services, service areas and opening hours.
  5. Upload real photos of your team, premises and work.
  6. Post updates and offers regularly.
  7. Ask happy customers for reviews, and reply to every review.
  8. Create a page on your website for each main service and location.
  9. Make sure your website is fast and works well on mobiles.
  10. List your business in reputable directories for your industry.

Measure what matters

Track calls, direction requests and website clicks from your profile each month, not just rankings.

Our Local Listing service and Near Me plan handle all of this for you.

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Turn searches into customers

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