Google Ads and Meta Ads (Facebook and Instagram) both bring customers, but in different ways. Choosing the right mix depends on how people buy what you sell.
Google Ads: capture demand
Google Ads show when someone is actively searching. They suit urgent or high-intent services such as plumbers, lawyers, clinics and B2B services.
Meta Ads: create demand
Meta Ads reach people based on interests, location and behaviour before they search. They suit visual products, local offers, events and building awareness.
Using both together
- Use Google Search to capture people ready to buy.
- Use Meta to build awareness and retarget website visitors.
- Track every call and form so you can compare cost per lead.
Our Google & Meta Ads service and Ad Power plan manage both.